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Example output

See example output elements from the range of customer data services provided

Customer Data Strategy

Example Output Data

Data Strategy Pillar
Balancing Strategic Options
Detailed, Target Data Sets
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Data Quality Measurement

Example Data

Getting Data Quality onto the Agenda
Customer Information Quality Dashboard
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Customer Database Design

Example Data

Designing with the Management Team
Interpretation of business needs view example data

Segmentation Frameworks

Example Data

One example of the model application
Testing the effect of changing variables
view example data

Customer Value Analysis

Example Data

Basic Value Distribution Analysis
Valuscope Tool for Motor Dealers
Value Driver Modelling
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Rapid System Development

Example Data

Early-Stage Mock-Up
Data-Build Repository
Functional Prototype
view example data

Specialised Data Cleaning

Example Data

Data Cleaning Results Report
Account Hierarchy Map
Data Capture Guide
view example data

Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry

Phone : +44 (0) 7885 113756

Skype: paulweston

LinkedIn: paulbweston

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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

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