Example elements of outputs from client projects


 Data Strategy Pillar

One of 11 strategic pillars developed for a client to enable a wide group of business unit stakeholders to agree on the principles of their customer data strategy before getting involved in the detail.




Balancing Strategic Options

One of 12 dimensions that we use to help clients steer us on the ‘shape’ of strategy that is right for their organisation and their other business strategies.



Detailed, Target Data Sets

A target data set for the ‘Trading Entity’ data table in a client’s emerging database design, showing guidance on where the data will come from and the relative collection priority of each field.

Contact Primary Customer Data to find out how we can help you with your Customer Data Strategy