Example elements of outputs from client projects


 Basic Value Distribution Analysis

The basic start-point of most customer value analysis engagements that we undertake. Value group sizes are adjusted to make the results as meaningful as possible for the client’s intended use of them






Valuscope Tool for Motor Dealers

A self-use reporting tool developed to enable the dealers of a motor industry importer to instantly understand a ‘value view’ of their changing customer base over time.








Value Driver Modelling

A further module of value reporting tools often allows users to model the financial value of achieving varying, realistic levels of uplift in key acquisition, retention and value development performances.

Contact Primary Customer Data to find out how we can help you with your Customer Value Analysis