Example elements of outputs from client projects


Getting Data Quality onto the Agenda

Success in getting the deserved focus for customer data quality in the top 5 focus areas of a client’s newly developed marketing strategy.





Customer Information Quality Dashboard

A working mock-up of the proposed customer information quality dashboard which was then developed by the client in their own Business Intelligence Tool to deliver real-time reporting on their live database.






Data Capture Guide

A guide for all staff who collect or update customer information addressing the key findings of a data audit followed by the identification of all blackspots that could be addressed or improved at human input points.

Contact Primary Customer Data to find out how we can help you with your Data Quality Measurement