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Customer Data Stratgey

Example elements of outputs from client projects

Data Strategy Pillar

One of 11 strategic pillars developed for a client to enable a wide group of business unit stakeholders to agree on the principles of their customer data strategy before getting involved in the detail.

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Balancing Strategic Options

One of 12 dimensions that we use to help clients steer us on the ‘shape’ of strategy that is right for their organisation and their other business strategies.

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Detailed, Target Data Sets

A target data set for the ‘Trading Entity’ data table in a client’s emerging database design, showing guidance on where the data will come from and the relative collection priority of each field.

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“Contact Primary Customer Data to find out how we can help you with your Customer Data Strategy”

Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry

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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

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