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Primary Customer Data deliver a complete range of methologies, tools and analytical programmes

Customer Data Strategy

Many buisness leaders see data as “Gravel”… building a customer data strategy turns this type of data into “Rock” read more

Data Quality Measurement

Our approach delivers: a multi-dimensional view of customer data quality, structure and focus…
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Customer Database Design

Your customer database design or configuration is even more important than the functionality that it delivers read more

Segmentation Frameworks

Customer segmentation frameworks don’t have to be complex in order to be effective. Simplicity is often the key read more

Customer Value Analysis

Understanding where the value sits in your customer base is the first step to extracting more of it.
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Rapid System Development

Prototype & Proof-of-Concept systems are big contributors to faster embedding and adoption of major IT investments read more

Specialised Data Cleaning

Sometimes a level of specialised data cleaning is needed that cannot be achieved by automated enhancement techniques read more

TANGERINE Customer Value Segmentation

Organisations do not need sophisticated tools and a team of analysts to benefit from great insight to customer value
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Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry

Phone : +44 (0) 7885 113756

Skype: paulweston

LinkedIn: paulbweston

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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

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