+44 (0) 7885 113756 enquire@primarycustomerdata.com

Segmentation Frameworks

Example elements of outputs from client projects

One example of the model application

Our customer segmentation approach shown in its interpretation for a specific client showing the dimensions that will be used as inputs and the names of the segments that will be output for each customer.

Scroll over image to enlarge

Testing the effect of changing variables

The output of a typical modelling process carried out with a client to understand the impact of changing the configuration variables of their segmentation calculations.

Scroll over image to enlarge

Adding the Resource Dimension

A further step in the modelling activity to ensure that resource levels are considered when adjusting the proportion of customers allocated to each segment.

Scroll over image to enlarge

“Contact Primary Customer Data to find out how we can help you with your Customer Data Strategy”

Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry

Phone : +44 (0) 7885 113756

Skype: paulweston

LinkedIn: paulbweston

Get in touch, send a message:

Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

© 2020 Primary Customer Data. All Rights Reserved.  |  Privacy Policy