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Customer Value Analysis

Example elements of outputs from client projects

Basic Value Distribution Analysis

The basic start-point of most customer value analysis engagements that we undertake. Value group sizes are adjusted to make the results as meaningful as possible for the client’s intended use of them

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Valuscope Tool for Motor Dealers

A self-use reporting tool developed to enable the dealers of a motor industry importer to instantly understand a ‘value view’ of their changing customer base over time.

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Value Driver Modelling

A further module of value reporting tools often allows users to model the financial value of achieving varying, realistic levels of uplift in key acquisition, retention and value development performances.

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Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry

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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

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