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Rapid System Development

Example elements of outputs from client projects

Early-Stage Mock-Up

An example mock-up of a proposed customer profiling system produced to enable many of the decisions needed from the user community to be made before any development work began, avoiding potential re-work costs.

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Data-Build Repository

An on-line database developed to enable users to enter and load customer data to their new corporate customer base while it was in development, resulting in the reduced costs of loading the new system from a single data source.

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Functional Prototype

A highly functional prototype / interim system developed in advance of an intended development of the system on the Organisation’s ERP platform, still in constant operation after several years.

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“Contact Primary Customer Data to find out how we can help you with your Customer Data Strategy”

Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry

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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

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