Customer data done well

Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset. 

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

We have developed a variety of our own methodologies, tools and analytical approaches that provide our clients with a ‘fast-start’ in addressing in many challenges. These enable us to deliver value extremely quickly and to illustrate typical outputs in advance so that expectations are clear and always met. 

We often work in partnership or close co-operation with the marketing agencies and IT suppliers that clients already trust but that need support in the more specialised areas of customer data management. Our work has been in many different industries and across multiple geographies with a particular focus on Europe, the Middle-East and Africa.