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Customer Data Strategy

Almost certainly one of the most important missing elements of your organisations strategic framework

Customer Database Design

Database design decisions are business critical but business people are often excluded from being involved

Data Quality Measurement

Simply knowing how many phone numbers or email addresses you have populated is nowhere near enough

Customer data done well

Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

We have developed a variety of our own methodologies, tools and analytical approaches that provide our clients with a ‘fast-start’ in addressing in many challenges. These enable us to deliver value extremely quickly and to illustrate typical outputs in advance so that expectations are clear and always met.

We often work in partnership or close co-operation with the marketing agencies and IT suppliers that clients already trust but that need support in the more specialised areas of customer data management. Our work has been in many different industries and across multiple geographies with a particular focus on Europe, the Middle-East and Africa.

Services

Primary Customer Data deliver a complete range of methologies, tools and analytical programmes

Customer Data Strategy

Many business leaders see data as “Gravel”… building a customer data strategy turns this type of data into “Rock” read more

Data Quality Measurement

Our approach delivers: a multi-dimensional view of customer data quality, structure and focus…
read more

Customer Database Design

Your customer database design or configuration is even more important than the functionality that it delivers read more

Segmentation Frameworks

Customer segmentation frameworks don’t have to be complex in order to be effective. Simplicity is often the key read more

Customer Value Analysis

Understanding where the value sits in your customer base is the first step to extracting more of it.
read more

Rapid System Development

Prototype & Proof-of-Concept systems are big contributors to faster embedding and adoption of major IT investments read more

Specialised Data Cleaning

Sometimes a level of specialised data cleaning is needed that cannot be achieved by automated enhancement techniques read more

TANGERINE Customer Value Segmentation

Helping organisations to benefit from robust customer value segmentation quickly and cost-effectively
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 Customer Value Segmentation…

…our core specialism is helping organisations understand the value of their customers, both overall and compared to each other. This value may be financial or may be some other measure of ‘attractiveness’ to the enterprise. We are expert in defining, measuring and segmenting customer bases by value, either using our proprietary TANGERINE methodology or by developing a specific approach for the client organisation.”

Latest Articles

below you will find our latest Articles & Papers written by Paul Weston – Customer Data expert

Should we be marketing to toasters?

Should we be marketing to toasters?

A stream of thinking that can and did go everywhere? I started by taking the comment at face value and assuming that a connected toaster was a natural progression from connected fridges, smart tv’s etc. Maybe a manufacturer would build in the capability that the...

Has the time now come for Information Sharing Agreements?

Has the time now come for Information Sharing Agreements?

Why marketers should stop thinking in terms of communication consents and permissions and start thinking in terms of Information Sharing Agreements. Whatever spin you put on the concept of customer communication consents and permissions they are rarely thought of...

Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry

Phone : +44 (0) 7885 113756

Skype: paulweston

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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

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