Example elements of outputs from client projects

 

 One example of the model application

Our customer segmentation approach shown in its interpretation for a specific client showing the dimensions that will be used as inputs and the names of the segments that will be output for each customer.

 

 

 

 

 

 

Testing the effect of changing variables

The output of a typical modelling process carried out with a client to understand the impact of changing the configuration variables of their segmentation calculations.

 

 

 

 

 

 

Adding the Resource Dimension

A further step in the modelling activity to ensure that resource considerations are taken into account when adjusting the proportion of customers allocated to each segment.

Contact Primary Customer Data to find out how we can help you with your Segmentation Framework