by Paul Weston | Jul 16, 2020 | Opinions
Who remembers using ads in the “Items Wanted” sections of their local newspaper? How many people still do this? Of course, there are modern, on-line equivalents but they represent a tiny proportion of the introductions between buyers and sellers for used items, let...
by Paul Weston | Dec 16, 2019 | Opinions
There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the value of different customers in everything from channel planning to marketing campaign selections...
by Paul Weston | Dec 4, 2017 | Opinions
A stream of thinking that can and did go everywhere? I started by taking the comment at face value and assuming that a connected toaster was a natural progression from connected fridges, smart tv’s etc. Maybe a manufacturer would build in the capability that the...
by Paul Weston | Nov 7, 2017 | Opinions
Why marketers should stop thinking in terms of communication consents and permissions and start thinking in terms of Information Sharing Agreements. Whatever spin you put on the concept of customer communication consents and permissions they are rarely thought of...
by Paul Weston | Sep 28, 2017 | Opinions
Data Quality Reporting is one of those practices that can be more harmful if done badly than not done at all. At this very moment there will be many thousands of operational people and executives who incorrectly believe that their data is in good shape due to...
by Paul Weston | Sep 11, 2017 | Opinions
There can be little remaining argument that true customer centricity is massively deeper than any single attribute or characteristic of an organisation. Customer centricity has to be ‘balanced’ in its emphasis between providing great customer experiences and...
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